Data Retention Policy
| Data | Retention |
|---|---|
| Customer and lead records | 24 months from last activity, then anonymised |
| Uploaded photos/videos | Deleted on anonymisation or on request |
| Call recordings (where enabled) | 6 months maximum |
| Partner verification documents | Duration of partnership + 6 years (legal/insurance) |
| Financial records (invoices, transactions) | 6 years (HMRC requirement) |
| Audit logs | 6 years |
| Marketing consents | Until withdrawn + suppression record |
Retention periods are enforced by automated anonymisation jobs and reviewed annually.